ST. LOUIS AREA’S FIRST WINE CORK RECYCLING PROGRAM KICKS OFF
THIS MONTH IN RECOGNITION OF EARTH DAY CELEBRATIONS
Edwardsville-based Cork Tree Creative Spearheading Initiative; Announces First Pioneers of the Program
Cork Tree Creative, an Edwardsville, Ill.-based public relations and marketing firm, kicked off a St. Louis-wide initiative this week in recognition of Earth Day to recycle corks used in wine and champagne bottles. This is the first organized, regional effort to collect corks from retailers, grocers and wine consumers. Known as “Rewind your Wine,” organizers of the program have taken on this initiative with hopes that recycling wine corks will eventually be as simple as recycling paper and plastics.
To kick start the effort, Cork Tree Creative is asking that any retailers, restaurants, wineries and grocers in the St. Louis area join in this region-wide, eco-initiative. “Wine corks are natural, biodegradable, renewable products that have the potential of being recycled into other usable materials. We hope to gain enough momentum through this program to help minimize the carbon footprint created by the St. Louis region’s disposal of wine corks,” said Laura Reed, principal of Cork Tree Creative. “Now that there is an easy method of collection in the St. Louis region, we can help divert some of the 15 billion wine corks that currently end up in landfills.”
THIS MONTH IN RECOGNITION OF EARTH DAY CELEBRATIONS
Edwardsville-based Cork Tree Creative Spearheading Initiative; Announces First Pioneers of the Program
Cork Tree Creative, an Edwardsville, Ill.-based public relations and marketing firm, kicked off a St. Louis-wide initiative this week in recognition of Earth Day to recycle corks used in wine and champagne bottles. This is the first organized, regional effort to collect corks from retailers, grocers and wine consumers. Known as “Rewind your Wine,” organizers of the program have taken on this initiative with hopes that recycling wine corks will eventually be as simple as recycling paper and plastics.
To kick start the effort, Cork Tree Creative is asking that any retailers, restaurants, wineries and grocers in the St. Louis area join in this region-wide, eco-initiative. “Wine corks are natural, biodegradable, renewable products that have the potential of being recycled into other usable materials. We hope to gain enough momentum through this program to help minimize the carbon footprint created by the St. Louis region’s disposal of wine corks,” said Laura Reed, principal of Cork Tree Creative. “Now that there is an easy method of collection in the St. Louis region, we can help divert some of the 15 billion wine corks that currently end up in landfills.”
Cork Tree Creative will collect wine corks from participating retailers in the region and make periodic deliveries to a Midwestern company, Yemm & Hart, that recycles wine corks into LEED Certified building materials such as cork tiles and partitions. By being the sole transporter of the corks, Cork Tree Creative hopes to reduce the amount of transportation required in the recycling process.
“We are pleased in the preliminary stages of this program to already have the participation of Erato on Main in Edwardsville and St. Louis-based Ionia Atlantic Imports. These two participants will help pioneer this effort and serve as responsible leaders in the cork recycling effort. We commend them for their progressive thinking and participation,” added Reed.
Nathan Woodhouse, partner in Ionia Atlantic Imports, says “It’s common practice in Europe and Australia to recycle corks. As an importer of Italian wine and someone who often attends large wine tastings and special events featuring wine, I see the amount of waste that can be generated from just corks alone. Why not just recycle them like we do glass wine bottles? I support this effort and whole-heartedly hope that it results in a comprehensive, regional effort.”
Wine retailers large and small, grocers throughout the St. Louis area and bars and restaurants that would like to participate in the program are encouraged to call Laura Reed at Cork Tree Creative at (618) 656-7333 for more information. All participants in the program will be recognized as a PIONEER in the Rewind your Wine initiative. Cork Tree Creative will begin the collection of corks at participating locations in June.
Cork Tree Creative, owned and operated by marketing veterans Jan Carpenter and Laura Reed, is a full-service public relations, marketing and website development company located in downtown Edwardsville. The company provides public relations, marketing, graphic design, website development and optimization, branding and advertising services to companies throughout the United States and Canada. For more information about Cork Tree Creative, please call (618) 656-7333 or visit www.corktreecreative.com
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