Top 5 Basic Marketing Tips that ALL Businesses Should Follow

Sometimes it's good to get back to basics so we thought we would share a few simple, basic marketing techniques to help you get your 2013 marketing program in tip-top shape. 

Tip #1: Be consistent in your message and style including your ads, business cards, letterhead, envelopes, invoices, signs and banners. The idea is to create a cohesive brand that gets noticed.

Tip #2 - Newspapers, radio and TV stations are helpful in producing advertising that you are running with them, but they may not always help in keeping the creative consistent with your brand. Call in the experts and get all of your advertising and creative created by the same artist.

Tip #3 - Ask your customers for referrals and use social networking to your advantage. A Facebook page works for most companies to supplement other advertising and marketing efforts. If you don’t know where to start, we can help you develop a social networking plan and even implement it if needed!

Tip #4 - Promote the benefits of your products and services rather than just the features in all sales and marketing efforts. People need to know WHY they need your company and what you are selling.

Tip #5 - Know your competitors and their strengths and weaknesses. Knowing everything about your competitors is just as important as knowing everything about your own business. 

Want more advice? Call us for a free marketing consultation at (618) 656-7333 or visit us online at http://www.corktreecreative.com. You can also follow us on Facebook and twitter at /CorkTreeCreative and @corktreecreativ