Sometimes it's good to get back to basics so we thought we would share a few simple, basic marketing techniques to help you get your 2013 marketing program in tip-top shape.
Tip #1: Be consistent in your message and
style including your ads, business cards, letterhead, envelopes,
invoices, signs and banners. The idea is to create a cohesive brand that
gets noticed.
Tip #2 - Newspapers, radio and TV stations are helpful in producing advertising
that you are running with them, but they may not always help in keeping
the creative consistent with your brand. Call in the experts and get all
of your advertising and creative created by the same artist.
Tip #3 - Ask your customers for referrals and use social networking to your
advantage. A Facebook page works for most companies to supplement other
advertising and marketing efforts. If you don’t know where to start, we
can help you develop a social networking plan and even implement it if
needed!
Tip #4 - Promote the benefits of your products and services rather than just the
features in all sales and marketing efforts. People need to know WHY
they need your company and what you are selling.
Tip #5 - Know your competitors and
their strengths and weaknesses. Knowing everything about your
competitors is just as important as knowing everything about your own
business.
Want more advice? Call us for a free marketing consultation at (618) 656-7333 or visit us online at http://www.corktreecreative.com. You can also follow us on Facebook and twitter at /CorkTreeCreative and @corktreecreativ
Showing posts with label cork tree creative. Show all posts
Showing posts with label cork tree creative. Show all posts
Friday, March 1, 2013
Wednesday, August 18, 2010
Coffee. Is it the beauty or the beast?
On the average day we probably drink 3 to 4 pots of coffee at Cork Tree Creative and sometimes more if D-Rock is in the office :) We have a humble staff, luckily, that doesn't require anything fancy . . . just plain-old-Folgers-in-the-red-can kind of coffee. Lately, it seems our industrial strength Bunn can't keep up with the demand making me think (after just pouring my third tall travel mug of JOE) "Man, what is it about coffee that we all love so much?"
Having had a home office for several years I like that coffee brings people together. I remember sitting at my kitchen table with a cup of lightly-sweetened-by-Splenda-coffee and my computer starting my daily "do" list and feeling like something was missing. Randomly I would shoot out emails attempting to set up appointments and inevitably one would include coffee.
For decades, coffee has been a common ground for many professionals. Coffee shops became cosmopolitan many years ago and then experienced a resurgence in the last decade. The beany liquid has become a lure for fast food restaurants and the entire premise of a franchise for those like Starbucks.
I think for some, like me, coffee signifies the start of a productive day . . . the fuel for creative thinking. And, for someone who relies on being creative for a living, that's kind of important. But is it really the coffee that fuels me or the thought of having a common thread with co-workers, clients and friends? Is it the happy hour of the early hours or the actual caffeine that gets me charged?
I recently received a Keurig Coffee Maker from my darling husband as a gift and with big, bright eyes thumbed their catalog that showcases all of the different flavor options available when you buy their KCups. What a treat! Quickly I purchased variety pack after variety pack trying to find that cutesy coffee brand that I could call my own. I even purchased DECAF! I must say . . . I LOVE the Keurig but let me give a warning to all if I run out of KCups. This prompts me to believe that I have not only become a caff addict but also a slave to my rituals. I can almost smell the coffee in my sleep . . . before it's brewed. Sad, I know.
I could debate with myself all day about why and how and when I became quite so dependent on that hot, dark drink but the fact of the matter is . . . I need it. We all seem to need it (at least in our office.) I speak for the entire staff at Cork Tree Creative when I say, if there is one thing in this world that we can point to that helps get us through the day besides, hard work, dedication and a positive attitude . . . that's right, we're pointing to you JOE. With our mugs in the air, "Thanks for the lift."
L
Having had a home office for several years I like that coffee brings people together. I remember sitting at my kitchen table with a cup of lightly-sweetened-by-Splenda-coffee and my computer starting my daily "do" list and feeling like something was missing. Randomly I would shoot out emails attempting to set up appointments and inevitably one would include coffee.
For decades, coffee has been a common ground for many professionals. Coffee shops became cosmopolitan many years ago and then experienced a resurgence in the last decade. The beany liquid has become a lure for fast food restaurants and the entire premise of a franchise for those like Starbucks.
I think for some, like me, coffee signifies the start of a productive day . . . the fuel for creative thinking. And, for someone who relies on being creative for a living, that's kind of important. But is it really the coffee that fuels me or the thought of having a common thread with co-workers, clients and friends? Is it the happy hour of the early hours or the actual caffeine that gets me charged?
I recently received a Keurig Coffee Maker from my darling husband as a gift and with big, bright eyes thumbed their catalog that showcases all of the different flavor options available when you buy their KCups. What a treat! Quickly I purchased variety pack after variety pack trying to find that cutesy coffee brand that I could call my own. I even purchased DECAF! I must say . . . I LOVE the Keurig but let me give a warning to all if I run out of KCups. This prompts me to believe that I have not only become a caff addict but also a slave to my rituals. I can almost smell the coffee in my sleep . . . before it's brewed. Sad, I know.
I could debate with myself all day about why and how and when I became quite so dependent on that hot, dark drink but the fact of the matter is . . . I need it. We all seem to need it (at least in our office.) I speak for the entire staff at Cork Tree Creative when I say, if there is one thing in this world that we can point to that helps get us through the day besides, hard work, dedication and a positive attitude . . . that's right, we're pointing to you JOE. With our mugs in the air, "Thanks for the lift."
L
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